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About Us

Are you launching a new event or struggling to find the resources and time to create and manage a partnership sales & activation plan?

We understand the difficulty of launching and managing every area of planning and executing a great event…we’ve been there! Working with us takes all the stress out of sponsorship planning, pricing, sourcing partners, negotiating, contracting and activating your partners onsite.

Sarah Richards Consulting works with your team to create a custom sponsorship plan that maximizes your ability to reach partners of all sizes. Developing long-term partnerships is our specialty.  Giving your event stability with multi-year partnership agreements and with the ability to grow with your event.

Sarah Richards Consulting is an international sponsorship management group that ignites creative and engaging event partnerships. We develop lasting partnerships focused on delivering maximum value to both the sponsor and event organizers.


Call us for a free consultation today. Let us support you to achieve creative and engaging partnerships!




Event Sponsorship & Exhibit Sales
Event Evaluation & Pricing
Custom Proposal Development
Sponsor Prospecting
Custom B2B Partnerships
Headline Proposals & Pitching
Prospecting & Targeting
Contracting & Invoicing
Staff Training & Committee Support
Vendor Sourcing & Management


Sarah Richards approach to event sponsorship is strategic with a strong focus of the needs of the sponsor and the value the event brings to the sponsors corporate objectives.

She has a strong sales approach grounded in a experienced event

Karen Massicotte

Pacific National Exhibition (PNE)

Director of Corporate Partnerships

I've worked with Sarah on a couple events and I would jump at the chance to work with her again. I have the utmost faith in Sarah's ability to carry out a project and to carry it out at the highest standards.


Her firm was hired to put on a huge event for us and this has not without challenges, however Sarah managed to keep everything flowing smoothly and meet our deadlines.I cannot recommend Sarah enough.

Sarah is focused, dedicated and results-driven. Her strategic approach to sponsorship
development delivers on the goals of both the event and the sponsor. 


Sarah is a strategic and creative thinker who embraces new ideas, ensuring the delivery of
sponsored activities are fresh and trend-setting.

Jo-Anne Rockwood CMP CMM

Conference Manager

Darcy Peirce Wells LLM

Banff Lake Louise Tourism

Business Development Manager


Contact Us

Sarah Richards


+1 778.872.9745


Actively Selling

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